As more and more patients seek out reputable ambulatory surgery centers for outpatient procedures, it’s more important than ever that facilities consider ASC patient engagement as a key aspect of their overall communication strategies. What complicates the matter is finding a way to be personal and helpful for each individual patient without burning all of your time and energy doing so. There is ambulatory surgery center software available that makes these processes much easier, of course. But in developing your ASC messaging strategies, it is important to keep a few things in mind:

Creating a positive work culture is imperative in Ambulatory Surgery Centers. ASC employees are under constant stress because of the fast-paced environment and need to provide top-quality care at all times. The stakes are high, and there is always a risk that negativity can creep into your ASC's culture. Providing a positive culture for your staff will create a work environment where negativity has no place, resulting in better service, higher employee retention, and greater employee satisfaction.

Having top-notch surgeons at your Ambulatory Surgery Center is an essential factor in the success of your facility. Surgeons with solid reputations well known in their field get more referrals from doctors, and more patients request them. To attract and retain top surgical talent for your ASC, there are few things you need to have.

Anticipating the installation of new ASC software can create anxiety for surgeons and staff. Everyone worries if the software will be too complex to learn, whether it will make work life more difficult, and how it will impact patient care. Ambulatory Surgery Centers always have a lot going on and overlapping tasks that need to be handled.

 Your ASC may opt for a software solution for a variety of reasons -- more robust patient communication, digital charting, more collaborative scheduling. Most of the time, however, these software options are created by marketing and IT experts. And while your ASC can probably benefit from a genius marketing and tech-savvy mind, your software provider also needs to have clinical expertise. Otherwise, your software solution likely won't do everything you need it to.

Digital transformation is a buzzword in many industries—including healthcare. When you ask leaders how to best leverage technology in healthcare, you’ll get many different answers. Before you invest in overhauling your digital strategy, your ASC needs to set goals and gain a clear understanding of how technology directly benefits your patients. 

"It is the technology our patients expect. Most [patients] love being able to do this online. We have even won over many of our older, more hesitant patients."

-Joyce White, Administrator at Cypress Surgery Center

With an average of over 900 cases per month, Cypress Surgery Center sought a solution to help them work as efficiently as possible. The center prides itself on its commitment to quality patient care and looked to One Medical Passport to help deliver this level of care while saving time, money, and frustration.