Though the generation of 55 and older has witnessed and embraced the most dramatic changes in technology more than any prior generation, their online use and needs are often underestimated. In medicine, especially, ASC administrators often avoid engaging this demographic with online tools on the assumption they will be unwilling or unable.
Ambulatory Surgery Centers are beginning to realize they have a simple and affordable way to better engage their patients, connect their staff and physicians, dramatically improve their efficiency and reduce wasted time and cost. And, that most of their patients and staff are probably already using it. Text messaging is the obvious solution for facilities looking for an easy and accessible tool to improve communication and streamline workflow. The consumer convenience and benefits are obvious, but as compelling are the gains to a facility’s efficiency, staff satisfaction, and bottom line.
When you need to reach the widest audience in the simplest way, there is no reason to recreate the wheel.
