One of the most pressing challenges facing ASCs and healthcare organizations today is pervasive staffing shortages. While nursing shortages are nothing new to healthcare industry veterans, the Covid-19 pandemic pushed the issue to a critical turning point.
Modern facilities have a number of challenges to tackle on any given day. The ultimate challenge is to figure out how to keep improving your services, increasing patient satisfaction, as well as running an efficient and profitable ASC without bankrupting your most valuable resource — time.
In a bid to mitigate the damage of a mysterious global outbreak, governments worldwide implemented a series of restrictive actions to COVID-19 such as lockdowns, mask mandates, and social distancing. This period of isolation had far-reaching consequences on societies around the world, and created a dramatic surge in the use of digital technologies. In response, the public has grown accustomed to such technological solutions in all aspects of life — remote education, remote work and remote health services have suddenly become a necessity, and not merely a luxury. According to research provided by the International Telecommunications Union (ITU), during the pandemic the number of internet users worldwide grew from 4.1 billion in 2019 to 4.9 billion in 2021.
Healthcare providers across the board, including surgical facilities, struggle to streamline their revenue because getting patients to pay is not always easy. In fact, medical debt in the United States has become so commonplace that Forbes reported no less than half of Americans struggling with some kind of medical debt.
Derek Smith, CEO, explains how One Medical Passport and Mnet Health help with healthcare consumerism through powerful technology.
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As more and more patients seek out reputable ambulatory surgery centers for outpatient procedures, it’s more important than ever that facilities consider ASC patient engagement as a key aspect of their overall communication strategies. What complicates the matter is finding a way to be personal and helpful for each individual patient without burning all of your time and energy doing so. There is ambulatory surgery center software available that makes these processes much easier, of course. But in developing your ASC messaging strategies, it is important to keep a few things in mind:
Our parents and grandparents experienced healthcare in a straightforward way. They went to a doctor they respected, were treated for what was wrong, and didn't question the advice of their physician. They usually went to the doctor only when absolutely necessary and never dreamed of the fantastic array of options now available. Today, patients have access to a wide range of healthcare options. They can research their symptoms and choose when and where they want treatment. Things have changed in many ways, and your ASC has to keep up with these changes.